.Post Perspectives: 15.Ever questioned just how a power engineer finds yourself operating an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Show.Secret takeaways:.Why exchanging formulas resulted in loneliness (as well as a profession pivot).The magic formula: credibility + uniformity = influencer excellence.B2B influencer advertising and marketing in Asia: It is actually coming, but little by little.AI influencers: Cool, yet probably will not change your BFF's Instagram.The remittance complication tormenting influencer advertising and marketing (and also exactly how Partipost is tackling it).Fun reality: Jonathan's daddy anticipates Mondays. Yes, you read that right.Profit: The influencer advertising yard is developing much faster than you may say "wipe up." Coming from micro-influencers to AI characters, the activity is altering-- however authenticity still reigns supreme.So, prior to you underrate that pal with 200 followers as "certainly not significant," bear in mind: around the world of nano-influencers, your bestie could only be the following significant point.Tune in for additional influencer insights as well as maybe pick up a pointer or two for your personal Instagram video game!